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6 Adwords Tips to Maximize Your Campaigns

Say No to Broad Matching According to Google, Broad Match “lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.” While using broad match may enable your ad campaign to show up for…
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13 Easy Ways to Improve Your SEO Rankings

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website? Most people focus a large proportion of their time on “keywords” and not much else. However, if you’ve been working diligently on keyword optimization but are still not getting…
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Ten ways to build a brand for your small business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high…
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27 Low-Cost Ways to Promote Your Business

What’s the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way? Promoting a business is an ongoing challenge for…
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Top 10 ways to immediately increase your revenue

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker The best and fastest way to increase your revenue is to focus on your customers. They already trust you and buy from you. So what you want to do is look…
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Top 10 South African Entrepreneurs

Africa has become an investment hotspot in recent years. South Africa has become a platform for international companies to expand into Africa; however, many South Africans entrepreneurs have seen the opportunities and created vast business empires. Here’s a top 10 list of some of the best entrepreneurs that the country has to offer. Elon Musk…
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5 Pricing Strategies To Boost Your Online Store Sales Immediately

Are sales slow? Are your customers buying a single cheap item from your store and checking out? Does your store suffer from poor repeat business? Even though you might offer great products and write excellent product descriptions for your goods, it’s not necessarily going to be enough to make your store a success. Besides having…
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42 popular jobs for Millennials that didn’t exist for their parents

Millennials are now the largest generation in the American workforce, but what jobs do these young employees drift toward? Once upon a time, people got their milk from the milkman and urgent news from the telegram delivery boy. Today milk comes courtesy of Instacart and Telegram is an instant messaging service. Yes, times have changed—most…
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7 reasons you need a small business website

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without. They might even believe a Facebook page…
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