business cards

Reflecting your company’s values

A business card is a piece of your company’s marketing plan, albeit a small one, so it should work with existing materials, such as letterhead and envelopes, to portray your company’s values and its approach to business. Because of this, design the card to convey the spirit of your company’s culture. For example, if you’re a graphic designer, you may favor a creative, eye-catching design, while a CPA firm might favor a more restrained, understated card that projects professionalism and stability.