Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room.
The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. The more brochures you order, the less expensive each one is. Companies that go to a lot of trade shows or mail lots of brochures to customers often mass-produce them for costs not much higher than those for a simple postcard or letter. A brochure can also be used digitally as a downloadable item on a website or can be sent via email.